The main thing that bothers me about Christmas these days is the waste. We spend far too much on gifts and wrapping. We spend far too much on food and drink. We buy and send Christmas Cards that sit around for a few weeks (even less if it’s in your office) looking pretty before being discarded like the latest X-factor wannabees.
It was with this in mind that I decided to do it differently this year. No! I wasn’t about to give up presents or over-indulging on food but I did want to create a card that was not only pretty and festive but also fun, interactive and most importantly re-usable.
What I came up with was a DL sized card, wirebound on the long-edge with four different front cover designs (illustrated by myself) printed digitally onto 350gsm uncoated stock with the ability to turn the card into a landscape 2012 calendar due to the ingenious use of a tent support. This I decided would give people not only the option to choose how they wanted their card to look but would allow people to make use of the card for another 12 months. Thereby extending the life of a mere Christmas Card.
All in all, I’m over-the-moon with the results. The print company I use, Purely Digital, did an amazing job at printing and finishing the card and after several hours of hand-cramping Christmas card writing the cards all went out to clients, family and friends. Feedback so far has been positive but only time will tell whether my endeavour to ‘recycle’ the humble Christmas Card has succeeded!
In the meantime, I’ve got 12 months to think of a way to top this year’s card!! :S
Photos for your enjoyment are below… x
























